# Introducing Lyber

Lyber is the first European Web 3.0 App for digital assets. Aiming to make it easy to buy, sell and spend crypto-assets in a **reliable and regulated mobile application**. Lyber's main objective is to democratise access to crypto assets while following European standards and regulations.

Lyber is the answer to the recent surge in Europe of people wanting to invest in cryptocurrencies but lacking the right tool to do it with.\
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Lyber presents itself as a front-end for decentralised finance. We want to help both newcomers and crypto veterans to invest in a safe and secure way. But we also want to support and educate them in their crypto journey by giving them the tools they need to better understand the ecosystem and make the best out of it.&#x20;

**How?**

With its simple and friendly design, Lyber automates investing in crypto assets, making this practice accessible to all types of investors, even those looking to make smaller investments. Lyber is focused on the development of several innovative technologies:

* A fast onboarding process
* Buying and selling crypto easily and rapidly&#x20;
* A performant liquidity system that automatically selects the best market price for its users.&#x20;
* Sending crypto assets to friends and family. Lyber has really simplified the process of sending crypto assets to friends by linking an email or phone number to each of our users. Simply by entering a phone number or email Lyber will automatically send the asset to the account linked to that particular number.&#x20;

**Who are we targeting?**

Since crypto is a young, yet rapidly growing currency, Lyber wants to target young investors aged 18-35 with a willingness to build savings and with an appetence for the world of crypto-assets. Initially, we are interested in marketing to individuals living in Europe, primarily in France, Germany, Switzerland, Spain, and Belgium. A recent report from Reuters analysis states that,

Europe has grown to become the number one in the world in terms of cryptocurrency activity. Specifically, the area of Central, Northern, and Western Europe is known as the CNWE. The region has received more than $1 trillion worth of cryptocurrencies over the last year, around a quarter of global activity in the same time. The CNWE ranked second this time last year behind Eastern Asia. The report suggests that the cause for this shift has a lot to do with CNWE’s growing interest in cryptos and the decline of activity in Asia.&#x20;

